Privacy policy

Last version: 17. February 2026

Velvetstyl operates this shop and this website, including all related information, content, features, tools, products and services, to provide you as a customer with a personalized shopping experience (the “Services”). velvetstyl is based on Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, or share personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our terms and conditions and this Privacy Policy, this Privacy Policy will prevail in relation to the collection, processing and disclosure of your personal information.

Please read this privacy policy carefully. By using and accessing one of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use and disclosure of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term "personal data", we refer to information that identifies you or another person or can be directly associated with you. Personal data does not include information that has been collected anonymously or anonymized in such a way that identification or assignment to you is not possible. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including the conclusions drawn from these personal data:

Contact details including name, postal address, billing address, delivery address, telephone number and e-mail address.

Financial data including credit, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.

Account information including username, password, security questions, configurations, and settings.

Transaction information including the items you view, add to cart, add to wishlist or buy, return, exchange or cancel, as well as your past transactions.

Communication with us including the information you provide when communicating with us, for example when you send a request to customer support.

Device information including information about device, browser or network connection, IP address and other unique identifiers.

Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data through the following sources:

Directly from you We collect the data, among other things, when you create an account, access or use the Services, communicate with us or otherwise provide us with your personal data.

Automatically via the Services We collect the data, among other things, from your device or when you use our products or services or visit our website, as well as through the use of cookies and similar technologies.

We collect the data, among other things, when we instruct the service providers to activate certain technologies and when they collect or process your personal data on our behalf.

From our partners and other third-party providers

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

Provision, adaptation and improvement of services. We use your personal data to provide you with the services. This includes, but is not limited to, fulfilling our contract with you, processing your payments, executing your orders, storing your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining and otherwise managing your account, organizing shipping, facilitating returns and exchanging, facilitating your reviews, and creating a personalized shopping experience for you, for example by recommending products that are based on your purchases. This may also include the use of your personal data to better customize and improve the Services.

Marketing and advertising. We use your personal data for marketing and advertising purposes, for example, to send marketing and promotional communications by email, SMS or post and to show you online advertising for products or services for the Services or other websites, including on the basis of items that you have previously purchased or placed in your shopping cart, as well as other activities related to the Services.

Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action on any fraudulent, illegal, insecure, or malicious activity, protect public safety, and ensure the security of our services. If you decide to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password or other access data with other people.

Communication with you. We use your personal information to provide you with customer support and effective services, to respond to your requests in a timely manner, and to maintain our business relationship with you.

Legal reasons. We use your personal data to comply with applicable law or to respond to lawful procedural steps, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or concrete litigation or other adversarial proceedings and to investigate potential violations of our terms or policies or enforce the terms and policies.

How do we pass on personal data?

In certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

At Shopify, these are providers and other third parties who provide services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, fulfillment and shipping).

We share personal information with business and marketing partners who provide marketing services for you and show you advertising. For example, we use Shopify to support personalized advertising with third-party services based on your online activities with various merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you in order to show you targeted advertising and marketing based on your online activities at various merchants and websites. If you wish to exercise your right and refuse such use, you have the opportunity to do so here

If you ask us or otherwise give us your consent to share certain information with third parties, for example, to deliver products to you, or if you use social media widgets or login integrations.

We share personal information with our affiliates or otherwise within our group of companies.

In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, where Shopify collects and processes personal information about your access to the Services and their use in order to provide and improve the Services to you. Information you submit to the Services will be shared with Shopify and to third parties that may be located in countries other than your country of residence in order to provide and improve the Services to you. In order to protect, expand, and improve our business, we also use certain advanced Shopify features that include data and information from your interactions with our store, with other merchants, and with Shopify. To provide these enhanced features, Shopify may use personal information collected through your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including responding to your requests to exercise your rights regarding the use of your personal data.…